the way you do business
that you know what is needed for your web site, maybe you can update
your databases and link them to your site. Visit the Business Solutions
area to learn how!
Your Web Site
map to get online.
Even people who consider themselves savvy computer users may have
trouble finding the best approach to setting up a web site. TREX
will walk you through the process, ensuring the final web site makes
your business more productive. Use this guide to see the steps to
starting your customized site, and the information you will need
Define your goals and audience:
The first questions that many web site designers ask include "How
many pages do you want?" and "How many links do you want?"
Sometimes the more important questions of "What are your goals?"
and "Who is your audience?" are never asked or answered.
Before designing your site, TREX will make sure we both understand
the answers to these questions. Some reasons to get online could
- Provide information about your company
This could include a simple online company brochure to create
an online presence, or a searchable library of information
related to your company's services or products.
- Attract new business
Many people search for products and services using the Internet.
TREX can add your site to the major search engines, such as
Yahoo and Alta-Vista, to help people find your products and
- Establish credibility
If you are a small company, being online can make your appear
larger. You can stay in step with your competition if they are
online, or you can beat them by exploiting this new venue.
- Market and sell your product online
Putting your catalogs online will allow customers to search
for the products they want and review product information. TREX
can also set up a full electronic commerce site to sell your
- Provide customer service or support
A web site is very effective at providing customer service
and support. It allows customers to search through your site
to find the information they are looking for 24 hours a day.
Dispersing this information via the Internet is often less
expensive to maintain, and more effective for the consumer
than traditional customer support methods.
Once you know your goals, link it to what
you already do:
Once your site is established, it is important to keep the information
current. This can become a difficult and expensive task if a web
master is not in your employ. TREX can help to eliminate some of
this burden by linking
your existing company databases to your web site, so it
is automatically updated real-time. We can also create custom
applications that will allow any computer user to enter
the information into forms that can be formatted and uploaded to
your site automatically. Visit the other areas on our site to learn
more about these possibilities.